Peter Schlickenrieder named new TQ Brand Ambassador
01.09.2017 | TQ-Group | TQ-E-Mobility
Competitive-sports world meets cutting-edge technology
Starting September 2017 Peter Schlickenrieder will serve as brand ambassador for the technology firm TQ-Systems. Peter Schlickenrieder is an Olympic silver medal winner who after finishing his career established himself as a co-moderator and TV expert contributor, but also initiated extraordinary sports, adventure, and film projects. The goal of this collaboration between TQ and Peter Schlickenrieder is to inspire society to employ cutting-edge technologies in the most efficient and appropriate way while also supporting a happy and healthy lifestyle.
The decision to engage Peter Schlickenrieder as TQ Brand Ambassador was an easy one for Reiner Gerstner, Chief Marketing Officer of the TQ Group: “Of course the shared values of the TQ brand and Peter Schlickenrieder played a key role here – both demonstrating ambition and the motivation to perform. However another critical value was the ability to suffer when going to the limit but then preparing for this in the best way possible. For us Peter represents credibility and real appeal by the authentic way he approaches even adventurous projects. All these characteristics made him an Olympic medalist in the sport of cross-country skiing and earned him many additional honors. The handshake and dependable commitments mean so much both to Peter Schlickenrieder and to us. His well-grounded but calculated spirit of adventure plus his enthusiasm for modern technologies are what won us over. These simply represent an ideal fit.”
The TQ brand has also won over Peter Schlickenrieder: “For me TQ-Systems stands for quality, performance, reliability, and progress. I am extremely excited about collaborating with this innovative company and about the many shared projects.” He sees a variety of links between himself and TQ: “Technology is the driver of digitization, and should make life easier or enhance the quality of life. Previously as a professional athlete I profited from the technical innovations of the ski industry. Today I utilize many technical tools to plan, organize, implement, and document my projects. Technology provides many solutions to problems of the future. In order to achieve innovative advances you need strivers, committed doers, crossover actors, and explorers who think outside the box like the team at TQ-Systems. For me they are also pioneers who seek out challenges based on curiosity – with the aim of making the world a little bit better. This is where I see an ideal starting point for cooperation. Technology can enhance quality of life, provide solutions, and is just cool and fascinating. Working together we want to have people experience technology and innovation, but also motivate them toward curiosity and the spirit of discovery.”
TQ-Systems is one of Germany's leading technology companies. TQ is a systems service provider that develops and produces complex electronic modules and systems on behalf of customers. In addition, TQ provides complete solution modules such as embedded modules and systems, drive solutions for E-bikes, as well as robotics, solutions for aeronautical applications, medicine, but also building automation and energy management.
Peter Schlickenrieder's greatest achievements were earning the silver medal in the sprint at the 2002 Olympic Winter Games in Salt Lake City, two World Cup wins in the individual competition and one World Cup relay competition, plus five German championship titles. Following this he established a sports marketing agency and has been vice president of the German Ski Association since 2005. He has worked as a TV expert and co-moderator for the sport of cross-country skiing at the German TV station ARD since 2002. Since 2008 he has also been seen as a fitness expert in the “ARD Buffet” program.