TQ is winner in the 2017 Bicycle Brand Contest
13.06.2017 | TQ-E-Mobility
Most powerful electric bike drive on the market
also sets standards when it comes to design
The TQ HPR 120S drive of the technology company TQ has been named the winner in the E-Bike/Pedelec category of the 2017 Bicycle Brand Contest. The TQ HPR 120S is a drive for electric bicycles, pedelecs and electric transport vehicles. The design that has now received recognition was created in cooperation with the agency Target-Design of Seefeld near Munich.
“We are proud that we were able to impress such a renowned awards committee in the electric bicycle industry. Design is also playing an increasingly important role in the electric bike market. For TQ as a premium producer, it is not only excellent performance that creates a high-end product but also perfect design. “It is wonderful that this has now been acknowledged by the award in the Bicycle Brand Contest,” says Reiner Gerstner, CMO of the TQ Group, commenting on the recognition.
The TQ drive is currently the most powerful and compact drive on the market. The core component of the drive system is a patented pin-ring gear. Without reducing efficiency, the TQ HPR 120S enables torques of up to 120 Newton meters in an extremely compact mounting space.
“We found that the package from TQ, that is to say the layout of motor, gearing, etc., was simply ingenious,” says Hans-Georg Kasten, owner of Target-Design. “We said that we would have to make use of this ingenuity in our design work. We have completely reinvented the motor design, moving away from conventional visual cues in order to logically visualize the new technology.”
Gerstner comments on the design of the TQ HPR 120S: “The drive's design is an expression of its character: technically intelligent, powerful and contemporary while meeting the highest quality standards.”
The drive design was created in a design thinking process. “In this process, the user – that is, the customer of our customer – was the center of focus,” says the CMO of TQ, “and we wanted to excite precisely this user with our product and the character of our design.”
The Bicycle Brand Contest recognizes excellent product and communication design in the industry with its annual awards. The initiator and organizer of the Bicycle Brand Contest is the Rat für Formgebung (‘German Design Council’) – one of the world’s leading competency centers for communications and knowledge transfer in the fields of design and brand communications. The council was founded in 1953 and has over 260 member businesses. The awards committee for the Bicycle Brand Contest is made up of highly regarded industry figures representing the areas of media, design and brand communications.